For some sites and blogs, you’ll be able to pick standard dimensions for images and go from there. To avoid this problem, you’ll need to scale your image before uploading them. If the original file is 2000 x 2000 pixels, it doesn’t matter if you display it at 200 x 200 pixels-your browser will still load the original file and still slow down your page load. Shrinking images on the actual page doesn’t help this. While you want your images to look high-quality, high-resolution photos can wreck your page load times. The most time consuming step in the process of optimizing images is scaling them appropriately. While the term 'optimized' may mean different things to different companies (based on specific goals for site aesthetic and server capacity), image optimization always boils down to two necessary steps: Scaling Images What are Web Optimized Images?įirst, a quick review on what it means to optimize your images.

Keep reading to learn simple ways to outsource image optimization to your computer (and keep your SEO team happy in the process). You have to remember the ideal image size, resize the images, and compress them again before uploading to your site-something that takes time and attention from your more important work.īut if you don’t optimize your images, your page will take longer to load which can hurt search engine ranking, increase bounce rate as visitors quickly leaving your site without interacting with it when images take too long to load, and potentially increase your hosting bills.Īutomation to the rescue! Why not focus on your priorities and let your computer do the work for you?

One of the small yet time consuming tasks of marketers, writers, designers, and others who publish images online is optimizing those images for SEO.

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